Most of the times a new website is launched one of the primary objective is to generate revenues or leads from that website. The most commonly adopted strategy to accomplish this is SEO and Link Building.
However in order for any site promotion to be successful the Webmaster must understand website visitors preferences. Only then will the Webmaster be able to enhance revenues from the site.

The Webmaster must undertake real time visitor activity monitoring of his website. The information which a webmaster must have access to is – Who refers most visitors to the website, the keywords being used in search engines to find the site, the country from which most visitors come, web pages through which visitors enter and exit the site.

The Webmaster must understand the visitor behavior of the website and must know the average amount of time spent by visitors on the site. The pages where the visitors spend the least amount of time on the website must be reviewed and improved upon. On the other hand most downloaded files (white papers, brochures etc) should also be understood and improved upon.

The Webmaster must monitor the effectiveness of various search engine promotion programs, and the frequency with which search engines and web crawlers visit the website. If the site caters to visitors from much geography than the site content must be modified to suit the geographical location of visitors.

Author Rahul Sehgal.